The story of Ezee2Host is not just about technology it’s about a vision that has evolved through decades of creativity, resilience, and transformation.
It all began in 1994, in the culturally rich city of Kolkata, when Anuj Mehrotra laid the foundation of Skylark Advertising and Software Entertainment. Back then, the advertising world was driven by print, radio, and early television media. Skylark emerged as a pioneer bridging creativity with emerging digital possibilities and reshaping how brands connected with their audiences. As the years unfolded, Skylark grew beyond traditional advertising into software-based creative solutions. To manage its expanding ventures and new-age ideas, Anuj Enterprise was established as the parent company, serving as the strategic umbrella for future innovations. Under its wing, in 2011, a new digital identity was born Ezee2Host.
The name “Ezee” was purposefully chosen over “Easy” to reflect innovation, individuality, and brand distinction. It symbolized simplicity with a modern twist something fresh, catchy, and tech-driven a name that would stand out in a digital-first world.
Ezee2Host quickly became the flagship digital and IT solutions brand under Anuj Enterprise, focusing on web design, hosting, and digital transformation for businesses of all sizes. The company’s core philosophy was rooted in accessibility making technology “ezee” for everyone, not just enterprises.
Between 2012 and 2015, Anuj Enterprise expanded into multiple verticals, giving rise to new brands that enriched its diverse portfolio. Orange Pista Events was launched to handle event management and experiential branding. Anuj Mehrotra Productions entered the creative and entertainment space with digital media and film content. Shop Junction became a fashion-forward retail concept, while Popcorn TV India explored the digital entertainment segment, catering to youth and pop culture enthusiasts.
By 2023, the group continued its creative expansion with the birth of Nakhra Swag (as a rebrand of Shop Junction), a lifestyle and entertainment brand celebrating individuality, confidence, and modern Indian style. Each venture complemented the others creating an integrated ecosystem of creativity, technology, and expression.
In 2025, a new chapter began with the formation of Medialix Communications LLP the unifying corporate entity designed to bring all these brands under one strategic vision. Medialix represents the culmination of three decades of innovation built on passion, performance, and purpose.
Along with its legacy brands, Medialix Communications launched a new venture: Adex Media – a forward-looking powerhouse specializing in SEO, PR, digital marketing, and media management. While Adex Media focuses on creative growth and audience amplification, Ezee2Host continues to serve as the technological backbone, managing IT solutions, website development, hosting, and automation for all group brands and clients worldwide.
Today, what started as Skylark Advertising in 1994 has transformed into a dynamic network of creative and digital companies under Medialix Communications LLP. From design and development to marketing and media, every brand in the portfolio shares one purpose – to revolutionize the way businesses communicate and grow in the digital age.
Ezee2Host – Making Technology Truly “Ezee” Since 2011, Built on a Legacy Since 1994.